Twitter boss Elon Musk announced in a series of tweets on Saturday that the company’s subscription service would show fewer ads to users, including an ad-free tier.
The announcement comes as the social network has faced major economic uncertainty since its takeover by Musk in October.
“Ads are too frequent on Twitter and too large. Take action to resolve both in the coming weeks,” Musk said on his Twitter account on Saturday.
And for those who choose, “there will be a more expensive subscription that allows no advertising,” Musk added.
It would be a radical shift in Twitter’s business model, which had until now relied on targeted advertising to generate revenue, before launching a paid subscription service in mid-December.
But the publicity has been a question mark for Twitter lately, after Musk laid off around half of the company’s 7,500 employees late last year. The move raised concerns that the company did not have enough staff to do content moderation and scare off governments and advertisers.
Musk said his strategy is to massively cut costs while generating revenue, and a new subscription service called Twitter Blue, which grants users a wanted blue verification checkmark for a fee, would help achieve that goal. .
The service costs $11 per month in the United States and is available on Apple’s iOS and Google’s Android mobile operating systems, according to a page on the company’s website.
Web subscriptions are also available for $8 per month or, at a discount, $84 per year.
Twitter Blue is currently available in the United States, Canada, Great Britain, New Zealand, Australia and Japan.
Twitter run by Musk has been rocked by chaos, with mass layoffs, the return of banned accounts and the suspension of journalists critical of the South African-born billionaire.
Musk’s takeover has also seen a rise in racist or hateful tweets, drawing the attention of regulators and driving out big advertisers, Twitter’s main source of revenue.
(Except for the title, this story has not been edited by NDTV staff and is published from a syndicated feed.)
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